Working with US-based branding agency QCM (Quaker City Mercantile), I led the creative direction, bringing Hendrick’s Gin’s stunning illustrations to life in the digital world. I developed a full suite of desktop and mobile wireframes, including conceptual sketches, mood boards, and visual designs. The result is a beautifully engaging digital experience that perfectly complements Hendrick’s peculiar personality.
Wireframes
Initial sketch, mood board and digital mockup
Final design
Responsive mobile design
Cocktail recipe & ingredients page
Other site pages
Internal promo video
