Vape Superstore wanted to make the decision to quit smoking an easy one, by supporting their customers with personal recommendations that come from real experiences. I worked closely with the UX team to better define customer profiles and understand their unique relationships with vaping. Through our findings, we identified opportunities and enhancements that could greatly improve the overall customer experience and facilitate the progression from newcomer to loyalist. I was responsible for leading the UI design and design system.
E-commerce designs
Basket leading to checkout
Digital guidelines
